Monday, 27. October 2025 Share: YouTube RSS

Why Lululemon’s NFL collaboration could be more of a ‘Hail Mary’ than a touchdown

Shares of Lululemon Athletica Inc. ran higher on Monday, after the company announced it is working with the National Football League on a new clothing line. But one analyst said the move underscored some of the yoga-wear maker’s bad habits.

Source: MarketWatch

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